The winners of the 2022 Digiday Technology Awards showed how businesses are embracing new technology and making adjustments to meet the demands of the digital media sector. This year, the topics most frequently observed among the applicants and ultimately winners were e-commerce, sustainability, and influencer marketing.
For instance, the judges selected Commerce Layer, which was awarded Best E-Commerce Technology for its API-first checkout solution. As a modular solution, Commerce Layer enables businesses to expand into new digital channels and markets without completely dismantling and re-building their current e-commerce infrastructures.
In order to expand from five to 36 worldwide markets, Chilly's, a manufacturer of reusable drinking containers and accessories, re-platformed its online store with Commerce Layer. Chilly's has experienced a 41% decrease in checkout abandonment, a 24% increase in mobile conversions, and an 18% increase in overall conversions since switching to Commerce Layer.
Frequence claimed the prize for Best Sales Automation Tools & Platform for its assistance in automating and expanding local advertising for media companies. The tools required to create personalized, multichannel media proposals with campaign insights as well as to launch, manage, and optimize omnichannel campaigns are provided to clients by Frequence's end-to-end solutions.
By utilizing Frequence's SmartProposal advertising technology solution, one media company tripled its omnichannel revenue, giving its team the confidence to pitch their strategies while knowing that their proposals would have the widest possible audience based on data specific to the industry.
Khoros was recognized as the Best Social Analytics Platform for its ability to help multinational enterprise brands build meaningful relationships with customers across a variety of digital touchpoints. The customer engagement platform gives businesses the ability to quickly and effectively understand the needs and desires of their customers.
The HR services provider Randstad collaborated with Khoros to use TikTok strategies to reach new audiences, including Gen Z users beginning their careers. Randstad saw an improvement in content and campaign performance after partnering with Khoros thanks to more metrics being available via dashboards with business context across TikTok and other social channels.