Results of the Hong Kong Media Report 2022 are released

Discovering the media preferences of Hong Kong's marketers is one of the most important research projects that MARKETING-INTERACTIVE conducts each year. We want to know which media platforms, including digital, outdoor, TV, radio, and print, marketers are interested in for advertising solutions.

In this study, we ask participants to identify the periodicals, TV shows, websites, or outdoor advertising (OOH) groups they would use to target customers in a range of important markets, including luxury, small business, and finance.

How did it's accomplish that?

The Media Spend Benchmarking Survey's annual questions served as the basis for the media rankings. It surveyed its database of client advertisers and marketing services agency professionals using an online survey. When determining the rankings, MARKETING-INTERACTIVE took into account every response provided by the respondents.

Good respondents and recipients

In all, 418 people responded to the Hong Kong Media Survey 2022. Genuine advertising decision-makers and influencers from important agency-using industries, as well as agency experts from various marketing services, were all well-represented. The majority of respondents were managers or higher, with 94% of them in charge of the Hong Kong market and 6% in charge of other international markets.

42% of respondents were from businesses that market to consumers, 24% were from businesses that market to businesses, and 34% were from both. Participants in the survey included marketers from major and local international banks, FMCG companies, real estate and construction companies, IT and telecommunications companies, as well as marketers from travel and tourism businesses. Additionally present were agency professionals from all areas of the marketing services industry.