Today (November 16, 2022), Rogers Sports & Media (RSM) announced the opening of RSM Ad Manager, its self-serve advertising platform.
Businesses of all sizes can easily access RSM's extensive portfolio of digital content and streaming platforms thanks to the platform's automation of the ad buy process and increased flexibility for advertisers. It was created by DanAds, the foremost supplier of self-serve advertising technology in the world.
Rogers Sports and Media serves more than five billion digital impressions annually and reaches 32 million Canadians weekly across all platforms and channels. Rogers Sports & Media now offers advertising across all of its digital properties for as little as US$350 (£294) thanks to RSM Ad Manager.
Peo Persson, executive vice president of sales at DanAds, said, "We are proud to partner with RSM to bring self-serve advertising to a new sector of the Canadian business community. "This technology unlocks a new community of advertisers for publishers and allows SMEs to access premium advertising space in settings that offer brand safety."
According to Al Dark, chief revenue officer at Rogers Sports & Media, "we are making it even easier for small and medium-sized businesses to engage their customers through premium digital content and streaming services owned and represented by Rogers Sports & Media, including trusted brands like Sportsnet and SN NOW, Citytv, FX, TUBI, MLB.com and NHL.com, and Véro. "RSM Ad Manager offers a seamless solution for marketers to maximize reach, frequency, and impact by leveraging our world-class media assets."
The platform's beta tester, Adam P., a portfolio manager, said: "RSM Ad Manager had simple steps for customizing my campaign. It was simple for me to choose my audience, establish my spending limit, and upload my ad creative. Even better, I can track the development of my campaign in real time.